Owned Channel Operations
Anta Anxingxing
An ongoing short-form content expression that brings the brand IP into younger, everyday social contexts.
PROJECT SCOPE
- Client
- ANTA
- Industry
- Sports & Consumer Goods
- Channels
- Douyin
Public outcome metrics are taken from the authorized company case deck.
Challenge
Long-term IP operations require a stable personality, visual memory and publishing rhythm while staying connected to platform culture.
Approach
Defined the IP personality and brand boundaries
Connected everyday topics and scenarios to the character
Coordinated creative production and publishing cadence
Outcome
The project generated more than ten million video views, grew the account to 1.44 million followers and established a repeatable character-led operating model.
Selected project material
Execution and output, side by side
Images are selected from the project materials available for public presentation.
Turn the next growth challenge into a project that can move
You do not need a complete brief. Share the goal, timing and hardest current problem, and we will identify the right mix of content, influence, search or intelligent workflows.
Define the goal
Combine capability
Move into delivery