01IDEA
Creative defines the problem
We distill the business goal, audience emotion and channel context into one core proposition worth repeating and capable of prompting action.
CREATIVE✦AESTHETICS✦AI✦HAPPYMARKETING✦BEIJING✦CREATIVE✦AESTHETICS✦AI✦HAPPYMARKETING✦BEIJING✦CREATIVE✦AESTHETICS✦AI✦HAPPYMARKETING✦BEIJING✦
BEIJING · CHINAHAPPYMARKETING / SIGNAL FIELD
HAPPYMARKETING / 2021
Integrated Intelligent Marketing for the AI Era
GEO · Owned Channel Operations · Influencer Marketing · AI Agent Workflows · AIGC Production
CREATIVE · AESTHETICS · AISCROLL
CONTENT · INFLUENCE · SEARCH · INTELLIGENCE✦CONTENT · INFLUENCE · SEARCH · INTELLIGENCE✦CONTENT · INFLUENCE · SEARCH · INTELLIGENCE✦CONTENT · INFLUENCE · SEARCH · INTELLIGENCE✦
CREATIVE · AESTHETICS · AI · HAPPYMARKETING✦CREATIVE · AESTHETICS · AI · HAPPYMARKETING✦CREATIVE · AESTHETICS · AI · HAPPYMARKETING✦CREATIVE · AESTHETICS · AI · HAPPYMARKETING✦
From content operations to intelligent capability
Every service can stand alone. We define the scope, deliverables and working model around the problem rather than forcing one fixed package.
01Generative Engine Optimization
We turn real audience questions and verified brand knowledge into content that generative search platforms can understand, retrieve and cite.
02Owned Channel Operations
We build a consistent brand voice across positioning, recurring content, daily operations and campaign moments.
03Influencer Marketing
We connect audience scenarios, creator portfolios and content direction to make advocacy feel credible and unmistakably on-brand.
04AI Agent Workflow Deployment
We connect knowledge, tools and human approvals into controlled AI Agent workflows for repeatable business tasks.
05AIGC Content Production
We combine generative tools with professional creative direction to extend product imagery, visual concepts and channel-ready variants.
01Generative Engine OptimizationGenerative Engine Optimization02Owned Channel OperationsOwned Channel Operations03Influencer MarketingInfluencer Marketing04AI Agent Workflow DeploymentAI Agent Workflow Deployment05AIGC Content ProductionAIGC Content Production
Generative Engine Optimization
Generative Engine Optimization
We turn real audience questions and verified brand knowledge into content that generative search platforms can understand, retrieve and cite.
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HAPPYMARKETING / METHOD
Not three separate capabilities, but one chain from judgment to scale
We define what a brand should say, build how it should be recognized, then place AI inside research, production, adaptation and review.
02SYSTEM
Aesthetics builds order
Color, typography, composition, imagery and motion become one system, keeping the brand recognizable across formats, platforms and touchpoints.
03SCALE
AI extends capability
AI supports research, generation, adaptation, review and performance analysis, increasing output without removing human judgment or brand standards.
Capability proof
Work, collaboration and tools form our capability base
We make capability concrete through operating history, public work, academic collaboration and in-house tools that support continuous review.
2021Founded in Beijing, serving brands and organizations
29Brands and organizations in authorized public materials
In-houseGEO monitoring capability for continuous review
AcademicResearch and practice with Communication University of China
Selected work
See the work through what it actually produced
Hover each project to reveal another piece of its execution material.
View all work
01Owned Channel Operations
SKP SELECT BEAUTY RED Channel Operations
A channel system balancing premium beauty retail, product information and native lifestyle content.
02Owned Channel Operations
ANTA 'Zai Xia An Xingxing' Douyin Operations
An ongoing short-form content expression that brings the brand IP into younger, everyday social contexts.
03GEO
Sephora Generative Engine Optimization
Question-led content development and monitoring for brand and product discovery in generative search.
04Owned Channel Operations
Multi-platform Channel Operations
Coordinated topics, visuals and publishing for a cultural institution across multiple channels.
05Influencer Marketing
In-store Check-in Influencer Program
Creator content built around real in-store experiences and everyday snack-shopping scenarios.
Built through collaboration
The logo wall includes brands and organizations appearing in the materials authorized for public display.
29 brands and organizations
Consumer, culture, internet and public-sector experience.
29 brands and organizations
Consumer, culture, internet and public-sector experience.
START A PROJECT / BEIJINGProject inquiries open
Turn the next growth challenge into a project that can move
You do not need a complete brief. Share the goal, timing and hardest current problem, and we will identify the right mix of content, influence, search or intelligent workflows.
01
Define the goal
02
Combine capability
03
Move into delivery