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Owned Channel Operations

Multi-platform Channel Operations

Coordinated topics, visuals and publishing for a cultural institution across multiple channels.

Multi-platform Channel Operations
26KRED followers
92KDouyin followers
13× / ~50×Channel growth

PROJECT SCOPE

Owned Channel Operations
Client
Cultural Palace of Nationalities
Industry
Culture & Public Sector
Channels
Multi-platform content ecosystem

Public outcome metrics are taken from the authorized company case deck.

Challenge

Rich cultural material needed a clear and engaging form while preserving accuracy and the standards of public communication.

Approach

Mapped content assets and channel roles

Built a stable editorial structure around cultural themes

Created a consistent visual baseline with channel-specific adaptation

Outcome

RED followers grew from 2,000 to 26,000, while Douyin followers grew from 2,000 to 92,000, with stronger engagement across both channels.

Selected project material

Execution and output, side by side

Images are selected from the project materials available for public presentation.

Miao silverwork content for the Nationalities Cultural Palace
01Building content around material detail and cultural context
Collection content for the Nationalities Cultural Palace
02Balancing accuracy in public communication with visual appeal
Traditional craft content
03Creating a consistent knowledge voice through recurring themes
Cultural-color editorial
04Drawing color and cultural cues from the collection
Lacquerware editorial
05Translating collection knowledge into a social-first structure
Traditional pattern content
06Maintaining a coherent cultural visual language across platforms
Hetian jade editorial
07Introducing the collection through material, form and natural imagery
Chinese hues in cultural relics
08Building a repeatable cultural series from collection objects and color palettes
New Year courtyard event at the Nationalities Cultural Palace
09Lanterns up, event on, inside the real courtyard.
Exhibition hall interior
10The hall as backdrop; visitors and collection in one frame.
Cloisonné workshop session
11Hands on the craft. The process is the content.
Public lecture at the Nationalities Cultural Palace
12A full house, lecture after lecture. Credibility accumulates.
Portrait-led palace poster
13People beside the collection: the institution gains a voice.
START A PROJECT / BEIJINGProject inquiries open

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jianghao@Happymarketing.cn

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