Owned Channel Operations

Nationalities Cultural Palace

Coordinated topics, visuals and publishing for a cultural institution across multiple channels.

26KRED followers

92KDouyin followers

13× / ~50×Channel growth

PROJECT SCOPE

Owned Channel Operations

Client: Cultural Palace of Nationalities
Industry: Culture & Public Sector
Channels: Multi-platform content ecosystem

Public outcome metrics are taken from the authorized company case deck.

Challenge

Rich cultural material needed a clear and engaging form while preserving accuracy and the standards of public communication.

Approach

Mapped content assets and channel roles

Built a stable editorial structure around cultural themes

Created a consistent visual baseline with channel-specific adaptation

Outcome

RED followers grew from 2,000 to 26,000, while Douyin followers grew from 2,000 to 92,000, with stronger engagement across both channels.

Selected project material

Execution and output, side by side

Images are selected from the project materials available for public presentation.

Miao silverwork content for the Nationalities Cultural Palace — 01Building content around material detail and cultural context

Collection content for the Nationalities Cultural Palace — 02Balancing accuracy in public communication with visual appeal

Traditional craft content — 03Creating a consistent knowledge voice through recurring themes

Cultural-color editorial — 04Drawing color and cultural cues from the collection

Lacquerware editorial — 05Translating collection knowledge into a social-first structure

Traditional pattern content — 06Maintaining a coherent cultural visual language across platforms

Hetian jade editorial — 07Introducing the collection through material, form and natural imagery

Chinese hues in cultural relics — 08Building a repeatable cultural series from collection objects and color palettes

START A PROJECT / BEIJINGProject inquiries open

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jianghao@Happymarketing.cn