Owned Channel Operations
Qiaqia 'Nut Doctor' Douyin Operations
A character-led Douyin system connecting product knowledge with a playful, consistent brand voice.
PROJECT SCOPE
- Client
- Qiaqia
- Industry
- Food & Snacks
- Channels
- Douyin
The public version shows authorized scope and outputs only; unapproved performance data is not published.
Challenge
A food brand needed to turn product information into short-form content people would choose to watch, using IP as a recognizable entry point.
Approach
Defined the character voice and information boundaries
Built topics around knowledge, use moments and light interaction
Coordinated production and publishing to preserve continuity
Outcome
Established 'Nut Doctor' as a repeatable content voice connecting product information and platform culture.
Selected project material
Execution and output, side by side
Images are selected from the project materials available for public presentation.
From problem to project
No complete brief needed. Share the goal, the timing and the hardest part.
Define the goal
Combine capability
Move into delivery