Owned Channel Operations
Qiaqia Nut Doctor
A character-led Douyin system connecting product knowledge with a playful, consistent brand voice.
PROJECT SCOPE
- Client
- Qiaqia
- Industry
- Food & Snacks
- Channels
- Douyin
The public version shows authorized scope and outputs only; unapproved performance data is not published.
Challenge
A food brand needed to turn product information into short-form content people would choose to watch, using IP as a recognizable entry point.
Approach
Defined the character voice and information boundaries
Built topics around knowledge, use moments and light interaction
Coordinated production and publishing to preserve continuity
Outcome
Established 'Nut Doctor' as a repeatable content voice connecting product information and platform culture.
Selected project material
Execution and output, side by side
Images are selected from the project materials available for public presentation.
Turn the next growth challenge into a project that can move
You do not need a complete brief. Share the goal, timing and hardest current problem, and we will identify the right mix of content, influence, search or intelligent workflows.
Define the goal
Combine capability
Move into delivery