Influencer Marketing
In-store Check-in Influencer Program
Creator content built around real in-store experiences and everyday snack-shopping scenarios.
PROJECT SCOPE
- Client
- Qinqin × Yonghui Superstores
- Industry
- Snacks & Retail
- Channels
- RED / Retail stores
Public metrics are taken from the authorized project report.
Challenge
The project needed to connect products, physical retail and social content so an offline activation could continue through credible online sharing.
Approach
Designed executable content directions around store and product experiences
Matched creators to food and lifestyle contexts
Coordinated review, publishing and asset records
Outcome
Translated an offline experience into social content grounded in recognizable consumer moments.
Selected project material
Execution and output, side by side
Images are selected from the project materials available for public presentation.
From problem to project
No complete brief needed. Share the goal, the timing and the hardest part.
Define the goal
Combine capability
Move into delivery