OOH Campaign Execution

SMZDM 618 / Double 11

Multi-city on-site photography and rapid delivery for SMZDM's 618 and Double 11 outdoor campaigns.

1–2 daysTurnaround

3 citiesCore coverage

1,000On-site images

PROJECT SCOPE

OOH campaign executionMulti-city photographyRapid asset delivery

Client: SMZDM
Industry: Internet & Consumer Decisions
Channels: Bus shelters / Metro / Retail environments

Project scope and delivery metrics are taken from the authorized company case deck.

Challenge

A time-sensitive OOH campaign required consistent documentation across cities, media formats, day and night conditions, while keeping each placement identifiable and delivery-ready.

Approach

Mapped shot lists by city, placement and media format

Coordinated bus-shelter, night-scene, metro and retail photography

Completed rapid selection, verification, naming and batch delivery

Outcome

Supported recurring annual campaigns with one-to-two-day turnaround across Beijing, Shanghai and Shenzhen, delivering one thousand on-site images.

Selected project material

Execution and output, side by side

Images are selected from the project materials available for public presentation.

SMZDM 618 bus-shelter campaign — 01Documenting the live placement together with its surrounding city environment

SMZDM roadside OOH documentation — 02Using multiple on-site angles to capture placement and night-time visibility

SMZDM outdoor lightbox placement — 03Delivering clear documentation of priority placements within a short schedule

SMZDM metro-station campaign — 04Covering high-frequency commuter environments inside metro stations

SMZDM Double 11 metro campaign — 05Showing multiple campaign creatives in their live media environment

START A PROJECT / BEIJINGProject inquiries open

Turn the next growth challenge into a project that can move

You do not need a complete brief. Share the goal, timing and hardest current problem, and we will identify the right mix of content, influence, search or intelligent workflows.

Define the goal

Combine capability

Move into delivery

jianghao@Happymarketing.cn