OOH Campaign Execution

SMZDM 618 / Double 11 OOH Campaign

Multi-city on-site photography and rapid delivery for SMZDM's 618 and Double 11 outdoor campaigns.

1–2 daysTurnaround

3 citiesCore coverage

1,000On-site images

PROJECT SCOPE

OOH campaign executionMulti-city photographyRapid asset delivery

Client: SMZDM
Industry: Internet & Consumer Decisions
Channels: Bus shelters / Metro / Retail environments

Project scope and delivery metrics are taken from the authorized company case deck.

Challenge

A time-sensitive OOH campaign required consistent documentation across cities, media formats, day and night conditions, while keeping each placement identifiable and delivery-ready.

Approach

Mapped shot lists by city, placement and media format

Coordinated bus-shelter, night-scene, metro and retail photography

Completed rapid selection, verification, naming and batch delivery

Outcome

Supported recurring annual campaigns with one-to-two-day turnaround across Beijing, Shanghai and Shenzhen, delivering one thousand on-site images.

Selected project material

Execution and output, side by side

Images are selected from the project materials available for public presentation.

SMZDM 618 bus-shelter campaign — 01Ads on CBD bus shelters, traffic in frame.

SMZDM roadside OOH documentation — 02One night placement, shot from several angles.

SMZDM outdoor lightbox placement — 03Priority placements, delivered in a day or two.

SMZDM metro-station campaign — 04Concourse and transfer lines, all covered.

SMZDM Double 11 metro campaign — 05Double 11 creatives with their media context.

SMZDM 618 in-carriage QR interaction — 06A commuter scanning the ad's QR code, live.

SMZDM metro corridor campaign — 07One corridor, one campaign, wall to wall.

SMZDM bus-stop placement close-up — 08Bus pulling in: shelter, vehicle, creative in one frame.

SMZDM full-carriage takeover — 09A whole train bought out. Density persuades.

SMZDM platform screen-door placement — 10The one place waiting eyes can go.

SMZDM bargaining creative in the metro hall — 11Bargaining copy, in a hall of thousands daily.

SMZDM station pillar takeover — 12Pillar-wrap plus passersby: scale, self-evident.

START A PROJECT / BEIJINGProject inquiries open

From problem to project

No complete brief needed. Share the goal, the timing and the hardest part.

Define the goal

Combine capability

Move into delivery

jianghao@Happymarketing.cn

Execution and output, side by side

From problem to project

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