HappyMarketing Methodology

Core question

Which business outcome must change?

Define the problem, audience, constraints and success criteria before choosing channels, formats or tools.

Key actions

• Clarify the business objective and impact
• Identify the audience and decision context
• Set baselines, priorities and success criteria

Primary deliverables

• Problem brief
• Objective and metric tree
• Scope and constraint list

Core question

What is known, what supports it and what cannot be assumed?

Verify facts, sources, rules and uncertainty so later decisions remain traceable.

Key actions

• Build a fact, claim and source register
• Identify legal, platform and brand boundaries
• Grade evidence and label hypotheses to test

Primary deliverables

• Evidence brief
• Claim and citation matrix
• Risk and boundary note

Core question

Given the evidence, what should be chosen and how will it be executed reliably?

Put choices, messages, channels, resources, ownership and review points into one executable plan.

Key actions

• Set the value proposition and strategic choices
• Design content, channel and conversion paths
• Assign ownership, resources and review controls

Primary deliverables

• Strategy and action plan
• Content and channel plan
• Execution checklist

Core question

What happened, why and what should change next?

Track performance, variance and new evidence so one project becomes reusable organizational knowledge.

Key actions

• Monitor leading and outcome indicators
• Explain variance and record decisions
• Update content, rules and method assets

Primary deliverables

• Measurement and review report
• Optimization decision log
• Knowledge and version update